Japan’s First Zero-Waste Accreditation Launches in Kamikatsu

The smallest town on Shikoku island, Kamikatsu, is once again forging to the front. While cities and countries around the world struggle to create stricter policies to reduce and manage waste, Kamikatsu now reaps the benefits of over fifteen years of experience in sustainable development and management. Most recently, at the end in 2017, the Zero Waste Academy launched a new accreditation scheme which has great potential to set a new transparency standard for sustainable business operations in Japan.

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Reusable Containers Improve Branding

Reusable containers are used to promote high-quality products and experiences in Japan. If this practice is applied across wider consumer experiences, it could elevate destination branding and appeal.

I’ve never been to a quality sake or beer festival that doesn’t use traditional ceramic sake cups or beer “joki” to provide the best experience of their product.

Enjoying a quality drink in a quality reusable cup can significantly improve the quality (taste) of the product as well as the appeal of a place, service or event. Any company or destination looking to elevate overall appeal should at least pilot a reusable container scheme in place of current single-use versions. The trial cost-benefit ratio alongside feedback from staff and customers can more effectively inform sustainable business decisions.
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Staggering the Crowd Adds Value

Japan’s tourism pollution, or over-tourism, is no longer a problem that can be ignored. As the numbers of inbound visitors continue to climb its time to start thinking about positive strategies might be the most effective.  Staggering is one method of spreading visitors out upon entrance to attractions. This article discusses how implementing good strategy can enhance the visitor experience while helping attractions and destinations better manage crowds.

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5/5 Happy Children’s Day

Children’s day is a great time to focus on preserving the environment for future generations. Kamikatsu town in Tokushima has a great foundation in sustainability which should inspire any businesses and destinations aiming to reduce the environmental impact of operations.