As international tourism to Japan increases and businesses in Japan seek more international customers, creating models of sustainable tourism and business becomes more important.
In order to positively brand your business or destination, emphasis should be on balancing the needs of inbound visitors and locals. Creating a sustainable business model means planners should target operations which balance seeking profits, with the needs of people and the planet.
High-quality customer service for visitors needs to align with the need to preserve culture, traditions, heritage as well as the daily quality of life of local communities. Operations must also be done with targets to improve the quality of the natural environment through efficiency, zero-waste policies and active stewardship.
As so many of these factors are interconnected, improvements in one area should improve the other areas. If a wide-view, multi-level approach, as well as regular reassessment, is adopted it is possible to create a successful business model.
Started in 2018, InboundAmbassador is my platform to encourage businesses and entrepreneurs to adopt sustainable business practices. It is also a place to promote positive examples and case studies of sustainable business success. I hope these stories promote awareness and more general adoption of sustainable, long-term-focused business strategy.