Joge- Hiroshima’s Beautiful Japanese Ghost-town

The true concept of sustainability in tourism can be observed at destinations where local people are happy to live, you can see the preservation of heritage in action, and natural resources are being well taken care of. The tricky part, however, is to also find a way to maintain streams of income in order to be a viable, sustainable tourism destination. In Japan we are seeing so many examples of destinations which are too popular and overtourism is a real problem. On the other end of the scale, however, a total absence of visitors is also a serious problem. I had the chance to visit a quaint and interesting village in the Hiroshima countryside, called Joge, which has so much potential for success as a sustainable tourism destination, but is struggling due to a lack of visitors.
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Exceptional Craft Breweries Rise & Win + Stone Wall Hill

Craft beer is always enhanced by a great backstory.

Big changes in the popularity of craft brew in Japan have mirrored the enthusiasm for hand-crafted, locally-sourced, high-quality beers around the world. In the mountains of Tokushima, the zero-waste town of Kamikatsu has two outstanding breweries: Rise & Win and Stone Wall Hill. Both of these breweries produce delicious Portland-style beers while practicing the highest levels of sustainable business operations in stylish fashion. In fact, in every aspect of design, planning, and operations, R&W/SEH breweries are great examples of entrepreneurship and disruptive innovation in Japan.
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Digital Marketing as a Key Aspect of Destination Appeal

In terms of destination marketing, online access to information has arguably become more important than any other advertising investments. The following is a summary and discussion of the Tourism Expo Japan symposium on the importance of Digital Marketing to the Inbound Market, from the particular view of rural tourist destinations in Japan.
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