Reusable Containers Improve Branding

I’ve never been to a quality sake or beer festival that doesn’t use traditional ceramic sake cups or beer “joki” to provide the best experience of their product.
Enjoying a quality drink in a quality reusable cup can significantly improve the quality (taste) of the product as well as the appeal of a place, service or event. Any company or destination looking to elevate overall appeal should at least pilot a reusable container scheme in place of current single-use versions. The trial cost-benefit ratio alongside feedback from staff and customers can more effectively inform sustainable business decisions. Reusable containers are used to promote high-quality products and experiences in Japan. If this practice is applied across wider consumer experiences, it could elevate destination branding and appeal.
日本語は英語の下にある。
Continue reading “Reusable Containers Improve Branding”