Seeking Sustainable Tourism : Miyajima

At the end of Sakura season in April, I had a very interesting research day on Miyajima to inform a new series, “Seeking Sustainable Tourism”.
I’ve visited Hiroshima’s most famous island over fifty times in the last 22 years and I would rank it highly as a sustainable tourist destination: 7 (out of 10). This April visit was to answer if a visitor could enjoy a day on Miyajima without using or receiving any plastic waste.
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Joge- Hiroshima’s Beautiful Japanese Ghost-town

The true concept of sustainability in tourism can be observed at destinations where local people are happy to live, you can see the preservation of heritage in action, and natural resources are being well taken care of. The tricky part, however, is to also find a way to maintain streams of income in order to be a viable, sustainable tourism destination. In Japan we are seeing so many examples of destinations which are too popular and overtourism is a real problem. On the other end of the scale, however, a total absence of visitors is also a serious problem. I had the chance to visit a quaint and interesting village in the Hiroshima countryside, called Joge, which has so much potential for success as a sustainable tourism destination, but is struggling due to a lack of visitors.
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5/5 Happy Children’s Day

Children’s day is a great time to focus on preserving the environment for future generations. Kamikatsu town in Tokushima has a great foundation in sustainability which should inspire any businesses and destinations aiming to reduce the environmental impact of operations.