Inbound Ambassador

July-Aug SSL 61-80

This set has an interesting mix of topics from sustainability-focused marketing and filmmaking to publications to climate change activism.

80- Soft Power of Climate Change Activism and Zero-Waste Living – 350.org Japan

| Hinako Arao | Episode 80

Hinako Arao is originally from Hiroshima, studied in the states where she threw herself into the drama program, and really challenged herself to become a performer. She attributes this background to helping her talk at rallies and confronts officials about climate change. She is very passionate about the changes we must make to save the earth and ourselves and demonstrates her commitment by living a zero-waste lifestyle in Tokyo. Hinako works for 350.org Japan and keeps a zero-waste blog on Facebook and Instagram.

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79- Creating Fukuoka Appeal with Multilingual Maps, Magazines and Website- Fukuoka Now

Nick Szasz | Episode 79

Nick Szasz has created a multilingual base of information for visitors, residents, and businesses to build their success and entrepreneurial challenges from over his twenty-plus years in the publishing and marketing business. Nick founded and still runs the Kyushu information and entertainment resource, Fukuoka Now.

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78- Japan Pop Culture Invention, Innovation and Influence on the World

| Matt Alt | Episode 78

Matt Alt is a great writer who has a great ability to share interesting stories with the reader in a warmly informative and fun way. In this talk, we discuss his latest book, Pure Invention. After years of translation work for the game, anime, and manga industry in Japan and the US, he has a deep understanding of pop-culture products and how they are marketed. The book is not a listing of popular products that have sold well, but describes the entrepreneurship, innovation, and struggles to create the products by passionate inventors and entrepreneurs in Japan. I look forward to a future episode with Matt and his wife about their Yokai book series.

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77- My Eco Life – Sustainable Goods Online from Hokkaido

| Alex St-Jean | Episode 77

Alex St-jean has such a great attitude to living life as sustainably and ethically as possible and helping any likeminded others along the way. Alex reminds me of a young Jack Bayles who founded Alishan Tengu with his family 30 years ago in Saitama. I hope we will also look back in 30 years on the contributions Alex and his wife are making to the vegan/plant-based communities in Japan from their position in Hokkaido. The MyEcoLife shop sells useful zero-waste items and the North Candles sells healthier (paraffin-free) soy candles. Positioning the business online during the coronavirus is a great way to provide users with great zero-waste products now when they need it most as they stay-home more.

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76- High-Tech Sustainable Future of Travel

| Jessop Petroski | Episode 76

Jessop Petroski has a keen interest in the future of business and travel in terms of how technology can assist existing frameworks and infrastructure to add a new, exciting, interactive layer of digital engagement to our experiences. I was so impressed with the collaborative work he has already done with artists and filmmakers to bring Ireland and Japan to travel together. I am very excited about the new possibilities he introduces in the talk, many of these technologies are ready to be used now to help the suffering travel industry transition to more virtual travel opportunities. Find Jessop on LinkedIn.

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75- A Lifelong Love of Japanese Pottery

| Robert Yellin | Episode 75

Robert Yellin is often referred to as a legend in the world of Yakimono in Japan and gave us a great short introduction here into the lives of some of his favorite potters and ceramic artists that he has spent time with and learned many things from over many years. I look forward to visiting the Robert Yellin antiques and pottery gallery shop in Kyoto one of these days to see some of the beautiful pieces in his collection for myself. Robert has inspired me to see our pottery that appeals to me no matter what the experts have to say about it.

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74- NEW MaskLet Product Launch: Collaboration & Sustainability in Fashion

| Clémentine Sandner | Episode 74

It’s insanely exciting to invent your own product, work with an amazing collaborator who can help bring your idea concept to reality, and to go through the entire product design process in a sustainable way. Working with the talented Clementine Sandner on developing the Facemask-Bracelet (Mask-Let) product has been wonderful. The feedback from users has been very positive and the excitement and interest in the product during the ZeroWasteJapan giveaway campaign has been unbelievable. Clementine has made some beautiful how-to videos that we put together with my introduction about the design idea in a video here. We hope users of this product can be safe beautifully and sustainably during this coronavirus pandemic.

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73- Diversity Rocks! Planning an Inclusive Business for Success

| Jackie F Steele | Episode 73

Jackie F. Steele founded the ENJOI initiative. She has authored books, is an educator, motivational speaker, and consultant helping people think about and act upon inequality to create more inclusive and diverse institutions, organizations, and communities. I’d love to talk with her again about the specific tactics she uses in training programs to change the mindset of attendees, but this is a great introduction to the issues surrounding a need to think more about issues of equality in Japan. I love that she has a positive view of progress in Japan.

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72- Nuclear Reality 75 years after Hiroshima-Nagasaki

| Bo Jacobs | Episode 72

Robert (Bo) Jacobs is a professor of nuclear and radiation histories at the Hiroshima City University Graduate School. Bo has seen the reality of nuclear weapons and nuclear power use around the world as well as researched data and scientific reports from around the world for many years. He has a deep understanding of what nuclear power and nuclear weapons do to communities as well as the environment. In this talk, the key takeaway for me was how the proximity to schools. This reality that children were the target of the nuclear bomb attacks on Hiroshima and Nagasaki is something I hope becomes general knowledge.

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71- Peacebuilding + Peace Portal Crowdfunding

| Steve Leeper | Episode 71

Steve Leeper has had a long career as a peace-activist and anti-nuclear activist in both the US and Japan. He has long shared his time between his home in the Hiroshima rural countryside where he established the Peace Culture Village and the US. Steve talks here about his collaborative work with the ICAN organization as well as his new initiatives trying to integrate AR and VR into Hiroshima Peace Park tours as they transition from face-to-face to online guided tours and education in light of the COVID19 crisis, but also to give access to the information about Hiroshima’s legacy to schools and organizations around the world.

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70- Traditional Marketing Concepts Needed for Sustainable Brands

| Dominic Carter | Episode 70

Dominic Carter is the founder and Director of the Carter Japan Market Research Co. He has worked with many traditional business-as-usual clients in Japan who want to appeal to international customers or export, as well as international brands looking to enter the Japanese market. Finding a place in the market, market positioning, and using social media and a clear brand message are tried-and-true marketing methods that need to be used by sustainable brands as well as traditional ones. The best product or the most ethical brand can easily fail if investments in good marketing and hiring trained professionals are not embedded strategically in a plan for a business or organization.

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69- Restoring Kyoto Machiya for Guesthouse and Home

| Mike Barr | Episode 69

Mike Barr founded Sakara Kyoto with his wife to provide comfortable, traditional places to stay in classic Japanese areas. Mike is a professor of a university in Kyoto who has remodeled traditional Machiya houses into comfortable guesthouses that retain the traditional aesthetic. These houses are very appealing to international visitors, but they also want to stay in comfortable beds and use modern toilets and facilities. It’s an interesting conversation here on finding the right balance between traditional and modern.

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68- From Law to JET to Manhole Cover Designs

| Sabrina Hassanali | Episode 68

Sabrina Hassanali has had one of the more diverse careers of all the guests in the series- from a law career in the US, to an assistant English teacher on the JET program, to an innovative entrepreneur launching her own fashion line called Tokyo Ground. In this talk, we hear about Sabrina’s work collaborating with FEW in Tokyo and transitioning to a new career during the COVID19 crisis. She is creating a sustainable brand mindset while facing the realities of trade-offs that entrepreneurs all have to face. Making the best choices from the information you have at the time, reassessing at regular intervals, and making adjustments based on feedback and new information is the best practice for any sustainability-seeking business venture or organization.

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67- Local Compost Cooperatives and Organic Farming

| Chuck Kayser | Episode 67

Chuck Kayser is the head-farmer and community-compost organizer at Midori Farms in Shiga (one hour from Kyoto). He never intended to be a farmer, he was just looking for a place in the countryside to enjoy nature but may have found his calling as he ended up founding Midori Farm in a rural area about an hour from Kyoto in 2009. In this video, we talk of his talks, collaborative work with locals, and activism to create a composting system in his community. Over the years, he has hosted and trained many volunteers and learned the art (and frustrations) of organic farming, and growing food which is only at 40% self-sufficiency in Japan and on the decline.

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66- Leading Sustainability Book & ReadTheAir Consultancy

| Trista Bridges | Episode 66

Trista Bridges is Co-founder of Read the Air Consultancy and ‘Leading Sustainability’ co-author which is launched by Routledge publishers this week. She understands good business strategy and is creating a positive and proactive influence on business in Japan. Trista is a co-founder of consultancy, ReadTheAir. She also co-authored a new book to be released soon called “Leading Sustainability”.

In this talk, Trista introduces some key principles, case studies of success, and examples of sustainable business success in Japan and across the world.

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65- Place to Grow – Tohoku Recovery, Santa Soul Train + Adidas Sustainability Initiatives

| Angela Ortiz | Episode 65

Angela Ortiz is CEO of the “Place to Grow” NGO (non-profit) that provides support to people in the 3.11 hard-hit area of Minami-Sanriku (Tohoku region) through volunteering and fun events such as the Santa Soul Train. Place To Grow’s work in Tohoku is the longest-running international aid organization to work in and with communities in Tohoku on disaster recovery.

Angela has developed a great understanding of what it means to be a great leader which she has written in a recently published book, “Place to Grow”. She is also the CSR (Corporate Social Responsibility) sustainability coordinator at Adidas, so we will talk about some of the exciting initiatives the company is making to reuse waste and create recyclable products. Angela is also starting seminar events to train and inspire young entrepreneurs.

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64- Sustainable Transition Coaching with Mottainai-Transition

| Hélène Queguiner | Episode 64

Hélène Queguiner is originally from France but came to Tokyo in 2018. She founded a coaching and consulting service called “Mottainai Transition” which puts her years of experience working in packaging design at major companies like P+G and brand names such as Dolce and Gabbana to good use for businesses or individuals wanting to make more sustainable choices.

Helene grew up in France, trained in London, and came to Japan to use her experience in business to help businesses and individuals transition to a more sustainable, happier way of life and business.

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63- Adventures on Japan’s Southern Island

| Simon + Moo – Kyushu Journeys | Episode 63

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62- Colorful World- Peace Activism Singer-Songwriter

| Mayu Seto | Episode 62

Mayu Seto is a peace activist, singer-songwriter who lives and works in Hiroshima. We talk here about Mayu’s trip to Australia at the beginning of the year where she appeared on a community radio program, did some busking as a street performer and visited a uranium mine – a connection she made when she was working with @PeaceBoat We also talk about her work with transitioning to an online communication format for the Hibakusha testimonies.

Mayu and Robin Lewis #MyMizu founder in #SSL20 worked on #PeaceBoat at the same time and now Mayu’s workplace, #SocialBookCafeHachidorisha is listed as a MyMizu fill-up spot for your refillable water bottles when you visit Hiroshima.

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61- Sustainable Marketing and Branding for Ethical Business

| Richard Grehan – ImageMill | Episode 61

Richard Grehan is a talented filmmaker, digital media artist, and photographer who has created a powerfully sustainability-focused business brand production company called ImageMill. The work Richard does with ImageMill helps drive the brands it works with to create a clearly sustainability-focused marketing message very hard to find in Japan or anywhere around the world.

Grehan says Brands and Businesses are the key to the future and is an inspiration in how he practices what he preaches as well as consults, trains, and works with brands to also help them attain sustainable business targets in line with people-planet-profits in balance. Great discussion here of how he got started, his company philosophy and mission, and a sample of some of the diverse brands and films he has worked on.

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All Seeking-Sustainability-Live Video Episodes and Podcasts can be found on the SSL main page here

YouTube Playlist for the SSL Series