LOGO inbound ambassador

sustainability-focused inbound tourism models and innovation

Welcoming international visitors to Japan with a focus on sustainability

Destination branding focused on sustainability – a balance of local needs, environmental stewardship, and high-quality goods and services to meet inbound tourist demands – is best-practice to attain long-term society goals and economic success.

This website focuses on case-studies and innovation that offer better options and opportunities than perpetuating business-as-usual standards.

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