Barrett Ishida is a Tokyo based marketing genius with great insights into sustainable branding of businesses in Hawaii and Japan.
Barrett was born and raised in Honolulu, Hawaii, and then trained in Silicon Valley and found his way to Fukuoka and then Tokyo Japan. Barrett also has a popular YouTube channel where he shares his stories of life in Japan and travel insights.
Barrett is a marketing genius and has a great, personable connection to his audience. He told me he doesn’t know anything about “Sustainability” but I made a promise that I would help him realize he actually knew A LOT about sustainability by the end of our talk!
Barrett has some great insights into sustainable branding in both Hawaii and Japan which we talk about in the Livestream. The question now is for companies and brands doing good for people and the planet in some way to learn how to market themselves better. Big companies are already doing it well, but sometimes it’s not 100% transparent and sometimes misleading (greenwashing).
For more information, have a look at Barrett’s excellent website featuring his insightful blog on business and marketing in Japan as well as a showcase for his photography work and travels.