Providing work for people in her community while promoting use of upcycled reused textiles into cute pet baskets is a great business idea.
It’s not easy to start up a new business as an international resident learning Japanese, but Deniz is a great supporter of her community and has found a way to turn her passion for craftmaking and community support into a sustainable business.
Deniz grew up in Turkey, has lived in New York and Vienna, and now Tokyo where she has made a home in Japan for the last 7 years. Deniz is a musician and craftsperson and has created an active social network- built on supporting others in her community.
In this video we talk about her recommendations in Tokyo as well as her activism and then talk about starting her company, Sweet Pet Baskets made out of ReTwisst upcycled yarn. She talks about wanting to use her passion to help others.
I gave her advice to offer more of herself on her business page so that her customers can see more about her company than just her products. Transparency and developing a strong brand around the founder is especially important for sustainable business marketing and branding.
Find out more about Deniz’ company here: