Talking Samurai Culture and Sustainable Tourism with Alex Bradshaw of Sengan-en
Originally from the UK, Alex Bradshaw is head of overseas business at Shimadzu ltd which overseas the world-famous Sengan-En Gardens and Stately Home rich with historical heritage and traditional Japanese intrigue.
The Sengan-En facility won the prestigious 2019 International Travel and Tourism “World’s Best Attraction” Award due to its excellence in customer service satisfaction and authenticity.
Sengan-en was able to beat excellent competitors in the same category such as Spike Island and the Harry Potter theme park among others.
In this video, we talk about how Sengan-en has been very successful at promoting traditional Japanese culture and heritage to the domestic as well as worldwide markets and the difficulties in balancing the traditional esthetic and the traditional appeal with modern comfort and expectations.