The true concept of sustainability in tourism can be observed at destinations where local people are happy to live, you can see the preservation of heritage in action, and natural resources are being well taken care of. The tricky part, however, is to also find a way to maintain streams of income in order to be a viable, sustainable tourism destination. In Japan we are seeing so many examples of destinations which are too popular and overtourism is a real problem. On the other end of the scale, however, a total absence of visitors is also a serious problem. I had the chance to visit a quaint and interesting village in the Hiroshima countryside, called Joge, which has so much potential for success as a sustainable tourism destination, but is struggling due to a lack of visitors.
Continue reading “Joge- Hiroshima’s Beautiful Japanese Ghost-town”
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Sustainable Tourism Marketing and Consultancy