Tourism Demand Driving Japan’s Vegan Boom

Over the last twenty years, vegan or vegetarian residents and visitors have had to settle with the limited salad or side offerings available at eateries across Japan. As environmental awareness has influenced the number of non-meat and non-fish eaters abroad, however, the percentage of inbound visitors seeking alternative meals to Japan’s typical fare of Sushi, Ramen, Tonkatsu and Yakiniku is also increasing. There is currently no data on the eating habits or dietary diversity of inbound visitors to Japan, but a look at the country of origin of inbound visitors and the percentages of veganism and vegetarian in those countries gives us an indication that at least 5-10% of international visitors to Japan do not eat meat or fish. Of the 30 million international visitors to Japan in 2018, this would be between 1.5 to 3 million annual vegan or vegetarian visitors coming to Japan. Add to this the higher percentage of meat eaters who occasionally choose plant-based options and demand is even higher.
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Staggering the Crowd Adds Value

Japan’s tourism pollution, or over-tourism, is no longer a problem that can be ignored. As the numbers of inbound visitors continue to climb its time to start thinking about positive strategies might be the most effective.  Staggering is one method of spreading visitors out upon entrance to attractions. This article discusses how implementing good strategy can enhance the visitor experience while helping attractions and destinations better manage crowds.

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5/5 Happy Children’s Day

Children’s day is a great time to focus on preserving the environment for future generations. Kamikatsu town in Tokushima has a great foundation in sustainability which should inspire any businesses and destinations aiming to reduce the environmental impact of operations.