Upcycle Products Available in Japan

There is growing awareness in Japan about the need to reuse and repurpose as well as reduce and recycle things we use every day. Living a purely disposable lifestyle is not only unsustainable but also dissatisfying. One interesting development is the increase in creative entrepreneurs, NPO’s and even major companies which are investing time and resources into tackling this issue by repurposing waste materials into ‘upcycled’ goods.
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Reusable Containers Improve Branding

I’ve never been to a quality sake or beer festival that doesn’t use traditional ceramic sake cups or beer “joki” to provide the best experience of their product.
Enjoying a quality drink in a quality reusable cup can significantly improve the quality (taste) of the product as well as the appeal of a place, service or event. Any company or destination looking to elevate overall appeal should at least pilot a reusable container scheme in place of current single-use versions. The trial cost-benefit ratio alongside feedback from staff and customers can more effectively inform sustainable business decisions. Reusable containers are used to promote high-quality products and experiences in Japan. If this practice is applied across wider consumer experiences, it could elevate destination branding and appeal.
日本語は英語の下にある。
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