Overtourism in Japan- Ideas, Innovation & Successful Strategies

Hope you are looking forward to a fun and exciting Golden Week Holiday in Japan. As many of us are making plans for the next couple of weeks, we are also considering how to avoid and deal with the crowds. Here is a livestream video I shot on YouTube about overtourism and some successful strategies destination managers and others looking for ways to control the crowds should consider.
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Trash Talk #1 – Belgium and Japan

This video is an interview I did with two intelligent and thoughtful young Belgian women about trash issues in their own community in Belgium and how they feel about waste issues in Japan.
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Joge- Hiroshima’s Beautiful Japanese Ghost-town

The true concept of sustainability in tourism can be observed at destinations where local people are happy to live, you can see the preservation of heritage in action, and natural resources are being well taken care of. The tricky part, however, is to also find a way to maintain streams of income in order to be a viable, sustainable tourism destination. In Japan we are seeing so many examples of destinations which are too popular and overtourism is a real problem. On the other end of the scale, however, a total absence of visitors is also a serious problem. I had the chance to visit a quaint and interesting village in the Hiroshima countryside, called Joge, which has so much potential for success as a sustainable tourism destination, but is struggling due to a lack of visitors.
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Pictograms in Japan

Japan has an interesting history with making simple picture-related signage aimed at helping bridge the gap for inbound visitors who don’t know Japanese. Most famously, in February of 1964, a group of artists and designers created a ‘design office’ in order to create a set of pictograms for use around the capital city during the 1964 Olympics. As the next Tokyo Olympics is just around the corner, this is a good opportunity to revisit the story of pictograms in Japan, then and now.
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Exceptional Craft Breweries Rise & Win + Stone Wall Hill

Craft beer is always enhanced by a great backstory.

Big changes in the popularity of craft brew in Japan have mirrored the enthusiasm for hand-crafted, locally-sourced, high-quality beers around the world. In the mountains of Tokushima, the zero-waste town of Kamikatsu has two outstanding breweries: Rise & Win and Stone Wall Hill. Both of these breweries produce delicious Portland-style beers while practicing the highest levels of sustainable business operations in stylish fashion. In fact, in every aspect of design, planning, and operations, R&W/SEH breweries are great examples of entrepreneurship and disruptive innovation in Japan.
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Digital Marketing as a Key Aspect of Destination Appeal

In terms of destination marketing, online access to information has arguably become more important than any other advertising investments. The following is a summary and discussion of the Tourism Expo Japan symposium on the importance of Digital Marketing to the Inbound Market, from the particular view of rural tourist destinations in Japan.
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Staggering the Crowd Adds Value

Japan’s tourism pollution, or over-tourism, is no longer a problem that can be ignored. As the numbers of inbound visitors continue to climb its time to start thinking about positive strategies might be the most effective.  Staggering is one method of spreading visitors out upon entrance to attractions. This article discusses how implementing good strategy can enhance the visitor experience while helping attractions and destinations better manage crowds.

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